WHO CAN PARTICIPATE?
Product of the year accepts entries every year for products that demonstrate innovation in the following sectors:
– Services
– FMCG (Fast Moving Consumer Goods)
– Beauty & Cosmetics
– Para-pharmaceuticals & Pharmaceuticals
– Electronics & Electrical Appliances
– DIY- DO IT YOURSELF
Product must be NEW, and launched within a period of 24 months.
Product must be innovative whether in design, function, offering or usefulness.
The 4 Steps to Selection
1
Product Submission
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- Registration is free and completed via the online application form. Click here to register
your products.
- Registration is free and completed via the online application form. Click here to register
2
Expert Evaluation
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- Once registration is closed, all submitted products will be reviewed by a panel of industry professionals and renowned experts from various fields including marketing, media, government officials, to ensure that the innovation criteria are met.
3
Consumer Survey
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- All shortlisted products will be submitted to the regional research specialist Nielsen to proceed with the survey targeting a panel of GCC consumers.
- The study will assess the products through the largest consumer survey, and identify the winners based on the PTS parameters [Product Total Score] Innovation, Attractiveness & Purchase Intent.
- Winners and shortlisted participants will both receive the survey reports related to their respective categories, with valuable insights and data.
4
Awards Announcement
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- Winners will be announced and celebrated among hundreds of distinguished guests at the Product of the Year Awards Night Ceremony. The products with the highest scores in their categories will be announced winners within said categories and granted a one-year license to use the Product of the Year logo on all communication material and media channels, in return of a “license fee”.