Solid partnerships with global brands.

Key Benefits

  • Differentiate Product

    Let your product stand out on crowded shelves

  • Trigger Early Trial

    Attract new customers to try your product

  • Endorse Product

    Show that your current customers trust and approve your product

  • Consumer Insights

    Receive a valuable market research report about your product

  • Showcase Innovation

    Show off your innovations and improved products

  • Dominate Market

    Strengthen your position and grow your market share

How impactful is it

Impact icon

Sales
Increase

+25% Average sales increase for
products carrying the
PRODUCT OF THE YEAR logo

Average observed on the customer results statement

Impact icon

Product
Credibility

+76.1% of consumers trust
a product with the
PRODUCT OF THE YEAR logo.

Nielsen Study March 2022

Impact icon

Logo
Impact

+80.1% are willing to purchase
products that have the
PRODUCT OF THE YEAR logo.

Nielsen Study March 2022

Join the Winner’s Club

The Product Of the Year logo on your packaging and communication gives you an edge over the competition

Experience Our Award Ceremonies

Let's meet

Book a meeting with one of our consultants and discover the complete Product Of the Year ecosystem. We will show you how other brands use the POY logo and how they excelled in their category.

  • you schedule
  • we will meet
  • you will discover
  • we will listen
  • we will advise
  • you will consider
  • we will deliver

Meeting with us is free and non-bInding

Book a meeting

Our customers get real results

“We are proud to have won our first ever Product of the Year Award for our Baby Wet Wipes line. Being recognised by Gulf consumers for both our innovation and quality; POY is a great endorsement for our brands because it’s voted for directly by consumers. POY stamp gives the Gulf shopper the needed confidence to try a product for the first time, therefore benefiting both the customer and the brand owner alike!” We wish you continuous prosperity and success!
Alain Boustany
Sanita Bambi Pure & Sensitive Baby Wet Wipes
Division Brand Manager – NAPCO
“The POY award is a strong consumer affirmation that we at Pampers are on the right track. It is a testament to Pampers’ relentless commitment to turn consumers’ insights into tangible product innovations.”
Ankit Gupta
Senior Brand Manager - Pampers
“We chose Product of the Year because consumers are the ones choosing the best products out of every category. Also, POY is the biggest award for product innovation in the Gulf and we wanted to be associated with it.”
Fadi Cachecho
GM MENA and Head of Sales Strategy and Capability AEMEA
“The award night at the Ritz Carlton JBR was a great and well-organised event with delicious food and entertaining music in a fantastic venue. We were very happy to be one of the award winners as this prize is not just awarded by a jury but by 3’600 consumers within the GCC. We are using the eye-catching red POY logo on our packaging and Ad’s but the impact on sales through the use remains to be seen. However, we are sure that the logo will definitely help us to win new consumers.”
Tobias Luetolf
Ovomaltine Crunchy Ceam Spread
Export Manager- WANDER AG
“The Product of The Year logo has proven to be a very effective sales tool for Philips Airfryer “
Caroline Rainsford
Philips Airfryer
Marketing Manager at Philips Consumer Electronics
The award has increased Rio Mare brand awareness and value with the trade and our consumers in the Middle East. The product of the year award has given Rio Mare an additional media and promotional tool that has driven the growth of the brand in the region. Product of the year award is for Rio Mare like a gold medal at the Olympic games.
Mr. Andrea Sartoris
Rio Mare
International Area Manager , Bolton Middle East JLT
Product of the Year is a very important award for us because consumers are recognizing Nutella B- ready as a breakthrough innovation. There is no better recognition for us than the one coming from the consumers.
Massimo Stella - Nutella B-ready
Ferrero
Marketing Manager
We look for opportunities where we can actually highlight the benefits and get the consumer’s recognition. The market is cluttered, it’s all about pricing and promotion and it is very important for us to showcase our innovations to consumers in that environment and make sure that we are recognized from the people who matter- the consumers!”
Sohaib Mehtab - Kleenex the Original
Olayan Kimberly Clark
Marketing Manager

Experience Our Award Ceremonies






About Product Of the Year

  • product icon

    Product of the year (POY) is a marketing concept which started in France in 1987. It is currently available in 45 countries and has been operating in the gulf region for the last 12 years.

  • product icon

    The ultimate mission of the POY logo is to guide shoppers to the newest products in the market, and to reward manufacturers and service providers for product and marketing innovation.

  • product icon

    The POY award is purely based on the feedback of consumers, unlike other awards which rely on a jury selection.

  • product icon

    Relying on a transparent voting process, a regional survey is conducted by the independent research company “NielsenIQ” on a representative sample of 4,500 consumers in the Gulf.

  • product icon

    A solid methodology determines the winner in each category based on 3 criteria, Innovation, Attractiveness and Purchase Intent.

  • product icon

    All participants get a market research report containing invaluable consumer insights about their product and their category.