{"id":118,"date":"2017-05-26T08:20:21","date_gmt":"2017-05-26T08:20:21","guid":{"rendered":"http:\/\/localhost\/wp\/poymena\/gulf\/?page_id=118"},"modified":"2019-05-09T09:32:28","modified_gmt":"2019-05-09T07:32:28","slug":"survey-methodology","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/gulf\/survey-methodology\/","title":{"rendered":"Survey Methodology"},"content":{"rendered":"

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[vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space height=”80px”][vc_column_text]<\/p>\n

WHO?<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1500457209198{padding-bottom: 50px !important;}”]Nielsen is a global leader in market research, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 110 countries. Nielsen has developed a notable reputation for providing customized survey research solutions to a wide range of industries throughout its global network.[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner]<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

How it Works<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Public Nomination<\/span><\/h4>\n

The public is entitled to nominate products in the market which they perceive as innovative and worthy of recognition. Click on this link<\/a> to nominate your product<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Consumer Survey<\/span><\/h4>\n

The shortlisted products enter the consumer survey phase conducted by Nielsen\u00a0on a panel of 3,600 consumers in the GCC.<\/p>\n

The respondents will answer questions in regards to the three criteria of the Product Total Score (PTS):<\/p>\n

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\"Innovation\"<\/p>\n

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\"Innovation\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Innovation<\/h4>\n<\/div>\n
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\"ATTRACTIVENESS\"<\/p>\n

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\"ATTRACTIVENESS\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Attractiveness<\/h4>\n<\/div>\n
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\"PURCHASE<\/p>\n

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\"PURCHASE<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Purchase Intent<\/h4>\n<\/div>\n<\/div>\n

The product with the highest Product Total Score (PTS) will be selected as the POY winner within its category.
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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