{"id":2543,"date":"2022-03-03T12:39:27","date_gmt":"2022-03-03T10:39:27","guid":{"rendered":"https:\/\/www.poymena.com\/gulf\/?page_id=2543"},"modified":"2022-07-13T12:04:00","modified_gmt":"2022-07-13T08:04:00","slug":"shehrazade-basmati-rice","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/gulf\/shehrazade-basmati-rice\/","title":{"rendered":"Shehrazade Basmati Rice"},"content":{"rendered":"

[vc_section full_width=”stretch_row” content_placement=”middle” el_id=”pd-top0″ css=”.vc_custom_1646121293141{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #dd0033 !important;}” el_class=”poy-logo_sec”][vc_row content_placement=”middle”][vc_column el_class=”poy-logo_col”][vc_single_image image=”2432″ img_size=”120×150″ alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” link=”https:\/\/www.poymena.com\/gulf” el_class=”poyMob_logo poy-loating_logo” css=”.vc_custom_1657695773898{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1646219198722{padding-top: 60px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}” el_id=”poy-product-img_sec”][vc_row content_placement=”middle”][vc_column]

<\/div>[vc_single_image image=”2888″ img_size=”full” alignment=”center” css=”.vc_custom_1657654756121{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}” el_class=”poy-product_bnr-img”]
<\/div>[vc_custom_heading text=”VOTED PRODUCT OF THE YEAR UAE 2022″ font_container=”tag:h3|font_size:24|text_align:center|color:%23d30130|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1657654801649{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_custom_heading text=”Shehrazade Basmati Rice” font_container=”tag:h3|font_size:30|text_align:center|color:%2358595b|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1657654824768{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_custom_heading text=”Rice” font_container=”tag:p|font_size:16|text_align:center|color:%23929292|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”mb-0″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1646219232593{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #e6e7e9 !important;}” el_id=”poy-button_sec”][vc_row][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2409″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638253734{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#description” el_class=”poy-img_responsive”]
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PRODUCT<\/h4><\/div>
DESCRIPTION<\/div><\/div>[\/vc_column][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2410″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638319056{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#discoverthisproduct” el_class=”poy-img_responsive”]
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DISCOVER<\/h4><\/div>
THIS PRODUCT<\/div><\/div>[\/vc_column][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2411″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638327652{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#aboutproductoftheyear” el_class=”poy-img_responsive”]
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ABOUT<\/h4><\/div>
PRODUCT OF THE YEAR<\/div><\/div>
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ABOUT PRODUCT OF THE YEAR<\/h4><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1657649696574{margin-top: 0px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #eeeeee !important;}” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content” el_id=”description” css=”.vc_custom_1657649701931{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1646216587047{margin-top: 0px !important;margin-bottom: 0px !important;}” el_class=”mt-0″][vc_custom_heading text=”DESCRIPTION” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646132480304{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1646132464973{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_column_text css=”.vc_custom_1646304111988{margin-bottom: 0px !important;}”]New and Unique packaging for the existing products based on a consumer study, asnwering consumer needs. Our newest product is Brown Rice, a healthy option for health conscious consumers.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1657649267220{padding-top: 15px !important;padding-right: 40px !important;padding-bottom: 30px !important;padding-left: 40px !important;background-color: #ffffff !important;}” el_id=”discoverthisproduct” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content” css=”.vc_custom_1657649443476{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1646132999490{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_row_inner css=”.vc_custom_1657637115209{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column_inner el_class=”mt-0″ css=”.vc_custom_1646216387717{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_custom_heading text=”DISCOVER THIS PRODUCT” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646126515736{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1646216072565{margin-bottom: 0px !important;}”]
<\/div>[vc_single_image image=”2888″ img_size=”full” alignment=”center” css=”.vc_custom_1647525103016{margin-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1657652852739{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-color: #eeeeee !important;}” el_id=”aboutproductoftheyear” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content”][vc_column][vc_custom_heading text=”ABOUT PRODUCT OF THE YEAR” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646126538328{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1645802471634{margin-bottom: 0px !important;}”][vc_row_inner css=”.vc_custom_1646132846969{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_inner el_class=”poy-prdct_year” css=”.vc_custom_1646132828756{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1646638149245{margin-top: 0px !important;margin-bottom: 0px !important;}”]Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.<\/p>\n

Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 3800+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.[\/vc_column_text]