{"id":3367,"date":"2023-02-20T14:14:49","date_gmt":"2023-02-20T10:14:49","guid":{"rendered":"https:\/\/www.poymena.com\/gulf\/?page_id=3367"},"modified":"2023-03-03T12:14:27","modified_gmt":"2023-03-03T08:14:27","slug":"shehrazade-basmati-rice","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/gulf\/winners2023\/shehrazade-basmati-rice\/","title":{"rendered":"Shehrazade Basmati Rice"},"content":{"rendered":"

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<\/div>[vc_custom_heading text=”VOTED PRODUCT OF THE YEAR UAE 2023″ font_container=”tag:h3|font_size:24|text_align:center|color:%23d30130|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1676888029026{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_custom_heading text=”Shehrazade Basmati Rice” font_container=”tag:h3|font_size:30|text_align:center|color:%2358595b|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1676888037636{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_custom_heading text=”Rice” font_container=”tag:p|font_size:16|text_align:center|color:%23929292|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”mb-0″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1646219232593{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #e6e7e9 !important;}” el_id=”poy-button_sec”][vc_row][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2409″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638253734{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#description” el_class=”poy-img_responsive”]
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PRODUCT<\/h4><\/div>
DESCRIPTION<\/div><\/div>[\/vc_column][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2410″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638319056{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#discoverthisproduct” el_class=”poy-img_responsive”]
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DISCOVER<\/h4><\/div>
THIS PRODUCT<\/div><\/div>[\/vc_column][vc_column width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”2411″ img_size=”50×50″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1657638327652{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” link=”#aboutproductoftheyear” el_class=”poy-img_responsive”]
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ABOUT<\/h4><\/div>
PRODUCT OF THE YEAR<\/div><\/div>
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ABOUT PRODUCT OF THE YEAR<\/h4><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1657649696574{margin-top: 0px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #eeeeee !important;}” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content” el_id=”description” css=”.vc_custom_1657649701931{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1646216587047{margin-top: 0px !important;margin-bottom: 0px !important;}” el_class=”mt-0″][vc_custom_heading text=”DESCRIPTION” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646132480304{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1646132464973{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]
<\/div>[vc_column_text css=”.vc_custom_1676888070728{margin-bottom: 0px !important;}”]The packaging with Hermetic technology ensures the rice bag is airtight preventing moisture and high exchange of oxygen level getting to the rice grain restricting the growth of the pests (rice weevils). This has a positive impact on food security and food waste.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1657649267220{padding-top: 15px !important;padding-right: 40px !important;padding-bottom: 30px !important;padding-left: 40px !important;background-color: #ffffff !important;}” el_id=”discoverthisproduct” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content” css=”.vc_custom_1657649443476{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1646132999490{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_row_inner css=”.vc_custom_1657637115209{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column_inner el_class=”mt-0″ css=”.vc_custom_1646216387717{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_custom_heading text=”DISCOVER THIS PRODUCT” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646126515736{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1646216072565{margin-bottom: 0px !important;}”]
<\/div>[vc_single_image image=”3376″ img_size=”full” alignment=”center” css=”.vc_custom_1676888695118{margin-bottom: 0px !important;}”][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1657652852739{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-color: #eeeeee !important;}” el_id=”aboutproductoftheyear” el_class=”poy-sec_responsive-pd”][vc_row full_width=”stretch_row_content”][vc_column][vc_custom_heading text=”ABOUT PRODUCT OF THE YEAR” font_container=”tag:h3|font_size:20|text_align:left|color:%23232323|line_height:1.2″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1646126538328{margin-top: 0px !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_separator color=”custom” accent_color=”#b7b7b7″ css=”.vc_custom_1645802471634{margin-bottom: 0px !important;}”][vc_row_inner css=”.vc_custom_1646132846969{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_inner el_class=”poy-prdct_year” css=”.vc_custom_1646132828756{margin-top: 0px !important;margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1677831259227{margin-top: 0px !important;margin-bottom: 0px !important;}”]Product of the Year is the largest consumer-voted award for Product Innovation. POY operates in 45 countries with the objective to guide shoppers to the newest products in the market.<\/p>\n

Product of the Year conducts an annual survey with Nielsen IQ to determine the winners from a pool of innovative participants. The survey focuses on three key metrics related to perceived innovation, attractiveness and purchase intention of the newly-launched product. The survey reaches 4500+ respondents in the GCC, using two methods: face-to-face and online. The winners are determined based on the highest score within a specific category.[\/vc_column_text]