{"id":42,"date":"2017-06-19T13:08:14","date_gmt":"2017-06-19T13:08:14","guid":{"rendered":"https:\/\/www.poymena.com\/morocco\/?page_id=42"},"modified":"2025-02-18T20:12:49","modified_gmt":"2025-02-18T18:12:49","slug":"about","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/morocco\/about\/","title":{"rendered":"LA SOCI\u00c9T\u00c9"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”90px”][vc_column_text]<\/p>\n

\n
\n

\u00ab Produit De l\u2019Ann\u00e9e Maroc\u00bb concerne la plus vaste \u00e9tude sur le comportement du consommateur marocain\u00a0face \u00e0 l\u2019innovation des produits. Cr\u00e9e en 1987, le label \u00ab \u00c9lu Produit De l\u2019Ann\u00e9e \u00bb est aujourd\u2019hui pr\u00e9sent dans 40 pays et concerne plus de 3,5 milliards de consommateurs \u00e0 travers le monde. Le label a pour but essentiel de guider le consommateur vers\u00a0les nouveaux produits sur le march\u00e9 et de r\u00e9compenser les marques et les fournisseurs de services pour leurs innovations.<\/p>\n

Le label \u00ab \u00c9lu Produit De l\u2019Ann\u00e9e \u00bb est d\u00e9cern\u00e9 par 2,400 consommateurs chaque ann\u00e9e. Un prix qui sert d\u2019indicateur pour les acheteurs, et qui leur permet de gagner du temps et de l\u2019argent.<\/p>\n

Quant aux produits gagnants, le logo repr\u00e9sente pour eux un argument marketing tr\u00e8s puissant, avec des r\u00e9sultats prouv\u00e9s notamment \u00e0 travers l\u2019augmentation des ventes, l\u2019\u00e9largissement de la distribution et la notori\u00e9t\u00e9 de la marque.<\/p>\n

\u00ab Produit De l\u2019Ann\u00e9e \u00bb re\u00e7oit des participations chaque ann\u00e9e de tous types de produits de consommation et de service mettant en avant leurs nouvelles innovations.<\/p>\n

Les produits participants sont ensuite class\u00e9s dans des cat\u00e9gories sp\u00e9cifiques telles que: les aliments, les boissons, les produits de service ou encore les produits m\u00e9nagers. Les produits gagnants sont alors choisis et \u00ab \u00c9lu Produit De l\u2019Ann\u00e9e \u00bb par le biais d\u2019une \u00e9tude en \u00ab face \u00e0 face \u00bb effectu\u00e9e par Nielsen.<\/p>\n

L\u2019annonce des gagnants se fait en f\u00e9vrier de chaque ann\u00e9e et les produits laur\u00e9ats auront le droit d\u2019afficher le logo \u00ab Produit De l\u2019Ann\u00e9e \u00bb dans leurs publicit\u00e9s, sur leur emballage et sur tous les supports de communication, et ce pendant un an.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space height=”50px”][vc_text_separator title=” POY 2018 Awards Night Video ” color=”custom” accent_color=”#e2003c”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

COMING SOON!<\/p>\n

La premi\u00e8re soir\u00e9e de remise des troph\u00e9es pour les gagnants de l\u2019\u00e9dition Maroc 2018 aura lieu en Mars 2018!<\/p>\n

* Veuillez visiter la page \u00c9LU PRODUIT DE L’ANN\u00c9E DANS LE MONDE pour les Laur\u00e9ats et les photos des ann\u00e9es pr\u00e9cedentes : www.poyworldwide.com<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”90px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”90px”][vc_column_text] \u00ab Produit De l\u2019Ann\u00e9e Maroc\u00bb concerne la plus vaste \u00e9tude sur le comportement du consommateur marocain\u00a0face…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLA SOCI\u00c9T\u00c9 - Morocco - POYMENA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poymena.com\/morocco\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA SOCI\u00c9T\u00c9 - Morocco - POYMENA\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”90px”][vc_column_text] \u00ab Produit De l\u2019Ann\u00e9e Maroc\u00bb concerne la plus vaste \u00e9tude sur le comportement du consommateur marocain\u00a0face...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.poymena.com\/morocco\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Morocco - POYMENA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T18:12:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/about\\\/\",\"url\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/about\\\/\",\"name\":\"LA SOCI\u00c9T\u00c9 - Morocco - POYMENA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/#website\"},\"datePublished\":\"2017-06-19T13:08:14+00:00\",\"dateModified\":\"2025-02-18T18:12:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LA SOCI\u00c9T\u00c9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/#website\",\"url\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/\",\"name\":\"Morocco - POYMENA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.poymena.com\\\/morocco\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LA SOCI\u00c9T\u00c9 - Morocco - POYMENA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.poymena.com\/morocco\/about\/","og_locale":"en_US","og_type":"article","og_title":"LA SOCI\u00c9T\u00c9 - Morocco - POYMENA","og_description":"[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”90px”][vc_column_text] \u00ab Produit De l\u2019Ann\u00e9e Maroc\u00bb concerne la plus vaste \u00e9tude sur le comportement du consommateur marocain\u00a0face...","og_url":"https:\/\/www.poymena.com\/morocco\/about\/","og_site_name":"Morocco - POYMENA","article_modified_time":"2025-02-18T18:12:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.poymena.com\/morocco\/about\/","url":"https:\/\/www.poymena.com\/morocco\/about\/","name":"LA SOCI\u00c9T\u00c9 - Morocco - POYMENA","isPartOf":{"@id":"https:\/\/www.poymena.com\/morocco\/#website"},"datePublished":"2017-06-19T13:08:14+00:00","dateModified":"2025-02-18T18:12:49+00:00","breadcrumb":{"@id":"https:\/\/www.poymena.com\/morocco\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.poymena.com\/morocco\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.poymena.com\/morocco\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.poymena.com\/morocco\/"},{"@type":"ListItem","position":2,"name":"LA SOCI\u00c9T\u00c9"}]},{"@type":"WebSite","@id":"https:\/\/www.poymena.com\/morocco\/#website","url":"https:\/\/www.poymena.com\/morocco\/","name":"Morocco - POYMENA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.poymena.com\/morocco\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":10,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":613,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/42\/revisions\/613"}],"wp:attachment":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}