{"id":60,"date":"2017-06-19T13:39:34","date_gmt":"2017-06-19T13:39:34","guid":{"rendered":"https:\/\/www.poymena.com\/morocco\/?page_id=60"},"modified":"2025-02-18T20:12:49","modified_gmt":"2025-02-18T18:12:49","slug":"survey-methodology","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/","title":{"rendered":"LA METHODOLOGIE"},"content":{"rendered":"

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Qui ?<\/span><\/h3>\n

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Avec le lancement \u00ab Produit de l\u2019ann\u00e9e Maroc \u00bb en 2017, Nielsen est notre partenaire local sp\u00e9cialis\u00e9 au Maroc et est en charge de l\u2019enqu\u00eate annuelle aupr\u00e8s des consommateurs.<\/p>\n

Nielsen garantit et renforce la transparence d\u2019une enqu\u00eate ind\u00e9pendante aupr\u00e8s des consommateurs, aussi bien du point de vue de la marque que celui du consommateur.<\/p>\n

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Comment ?<\/span><\/h3>\n

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Les produits pr\u00e9s\u00e9lectionn\u00e9s entreront dans la phase d’enqu\u00eate aupr\u00e8s des consommateurs – men\u00e9e par Nielsen sur un panel repr\u00e9sentatif de 2400 consommateurs Marocains.<\/p>\n

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Pour gagner, les questions ciblent trois crit\u00e8res : innovation, attractivit\u00e9 et l’intention d’achat:<\/p>\n

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\"Innovation\"<\/p>\n

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\"Innovation\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n

INNOVATION<\/h4>\n<\/div>\n
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\"ATTRACTIVIT\u00c9\"<\/p>\n

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\"ATTRACTIVENESS\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n

ATTRACTIVIT\u00c9<\/h4>\n<\/div>\n
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\"INTENTION<\/p>\n

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\"PURCHASE<\/div>\n<\/div>\n<\/div>\n<\/div>\n

INTENTION D\u2019ACHAT<\/h4>\n<\/div>\n<\/div>\n

En plus de questions suppl\u00e9mentaires pour identifier la sensibilisation au produit, le rappel publicitaire et l\u2019intention d\u2019achat.<\/p>\n

La note globale sera bas\u00e9e sur les trois crit\u00e8res principaux o\u00f9 le produit avec la note la plus \u00e9lev\u00e9e sera le gagnant de la cat\u00e9gorie.<\/p>\n

Quelle qu\u2019en soit l\u2019issue, un rapport d’enqu\u00eate avec les notes et les r\u00e9sultats sera partag\u00e9 avec tous les participants de la cat\u00e9gorie.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Comment ? 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[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text] Les produits pr\u00e9s\u00e9lectionn\u00e9s entreront dans la phase d’enqu\u00eate aupr\u00e8s des consommateurs – men\u00e9e...","og_url":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/","og_site_name":"Morocco - POYMENA","article_modified_time":"2025-02-18T18:12:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/","url":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/","name":"LA METHODOLOGIE - Morocco - POYMENA","isPartOf":{"@id":"https:\/\/www.poymena.com\/morocco\/#website"},"datePublished":"2017-06-19T13:39:34+00:00","dateModified":"2025-02-18T18:12:49+00:00","breadcrumb":{"@id":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.poymena.com\/morocco\/survey-methodology\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.poymena.com\/morocco\/survey-methodology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.poymena.com\/morocco\/"},{"@type":"ListItem","position":2,"name":"LA METHODOLOGIE"}]},{"@type":"WebSite","@id":"https:\/\/www.poymena.com\/morocco\/#website","url":"https:\/\/www.poymena.com\/morocco\/","name":"Morocco - POYMENA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.poymena.com\/morocco\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":9,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/pages\/60\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/www.poymena.com\/morocco\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}