{"id":63,"date":"2017-06-19T13:44:16","date_gmt":"2017-06-19T13:44:16","guid":{"rendered":"https:\/\/www.poymena.com\/morocco\/?page_id=63"},"modified":"2025-02-18T20:12:49","modified_gmt":"2025-02-18T18:12:49","slug":"poy-benefits","status":"publish","type":"page","link":"https:\/\/www.poymena.com\/morocco\/poy-benefits\/","title":{"rendered":"LE LOGO"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row el_id=”benefit-icon”][vc_column width=”1\/3″][vc_column_text]<\/p>\n

\n
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\"CONFIANCE\"<\/p>\n

\n
\"CONFIANCE\"<\/div>\n<\/div>\n<\/div>\n
\n
CONFIANCE<\/h5>\n

30 ans de partenariat
\navec des leaders comme P&G, Johnson & Johnson, GSK, Kimberly Clark et autre.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

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\"GLOBAL\"<\/p>\n

\n
\"GLOBAL\"<\/div>\n<\/div>\n<\/div>\n
\n
Global<\/h5>\n

Op\u00e9rant dans 40 pays\u00a0un m\u00eame objectif:
\nguider les consommateurs dans leur choix de produits
\nles plus innovants sur le march\u00e9.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

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\"Independent\"<\/p>\n

\n
\"Independent\"<\/div>\n<\/div>\n<\/div>\n
\n
Independent<\/h5>\n

Enqu\u00eate sur 2,400 consommateurs Marocains, men\u00e9e par des sp\u00e9cialistes de la recherche : Nielsen.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_text_separator title=”LA FORCE DE PDA” color=”custom” accent_color=”#e2003c”][\/vc_column][\/vc_row][vc_row el_id=”power-of-poy”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ el_class=”process”][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Votre retour sur investissement<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row” width=”5\/6″][vc_column_text]<\/p>\n

Des augmentations de ventes \u00e9tonnantes atteignent jusqu’\u00e0 135%, puisque 68% des consommateurs se disent pr\u00eats \u00e0 payer plus pour un produit avec le label \u00ab Produit de l’ann\u00e9e! \u00bb.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row responsive-bt” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row responsive-al” width=”5\/6″][vc_column_text]<\/p>\n

Augmentation du taux de p\u00e9n\u00e9tration du march\u00e9 actuel.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row” width=”5\/6″][vc_column_text]<\/p>\n

Distinction du produit \u00e9lu face \u00e0 ses concurrents au niveau des rayons des supermarch\u00e9s.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row” width=”5\/6″][vc_column_text]<\/p>\n

Acc\u00e8s \u00e0 une \u00e9tude de march\u00e9 professionnelle fournissant des informations pr\u00e9cieuses sur la perception de votre produit et le comportement des consommateurs par cat\u00e9gorie.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row” width=”5\/6″][vc_column_text]<\/p>\n

Acc\u00e8s \u00e0 des offres int\u00e9ressantes et des r\u00e9ductions avec les partenaires m\u00e9dia de PDA.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”reason-row”][vc_column_inner el_class=”bullet-row” width=”1\/6″][vc_icon icon_fontawesome=”fa fa-plus-circle” color=”custom” custom_color=”#e2003c”][\/vc_column_inner][vc_column_inner el_class=”align-row” width=”5\/6″][vc_column_text]<\/p>\n

Utilisation du label \u00ab Produit de l’ann\u00e9e \u00bb sur tous les supports de marketing et de communication pendant 12 mois, ce qui repr\u00e9sente un outil de marketing extr\u00eamement efficace !<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”50px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=” CE QU\u2019EN PENSENT LES CONSOMMATEURS EN FRANCE? ” color=”custom” accent_color=”#e2003c”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1492081327865{background-color: #eeeeee !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1493134994668{background-color: #eeeeee !important;}”]

Notori\u00e9t\u00e9<\/b>(cible femmes)(1)<\/sup>=No<\/sup>1 des logos(5)<\/sup><\/b><\/div>
94%<\/div>
<\/div><\/div><\/div><\/div>
Notori\u00e9t\u00e9<\/b>(cible hommes & femmes - 16-65 ans et plus)(1)<\/sup><\/div>
90%<\/div>
<\/div><\/div><\/div><\/div>
Confiance<\/b>(1)<\/sup>=No<\/sup>1 des logos<\/b>(5)<\/sup><\/div>
100%<\/div>
<\/div><\/div><\/div><\/div>
Incitation a l'achat<\/b>(3)<\/sup><\/div>
76%<\/div>
<\/div><\/div><\/div><\/div>
Est une caution, une garantie, une r\u00e9f\u00e9rence<\/b>(2)<\/sup><\/div>
67%<\/div>
<\/div><\/div><\/div><\/div>
Renforcement de l'image de marque<\/b>(3)<\/sup><\/div>
72%<\/div>
<\/div><\/div><\/div><\/div>
N1 des logos indiquant que le produit est meilleur que les autres du m\u00eame type<\/b>(5)<\/sup><\/div>
100%<\/div>
<\/div><\/div><\/div><\/div>
Consommateurs convaincus d'en \u00eatre satisfaits<\/b>(1)<\/sup><\/div>
74%<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[vc_empty_space height=”20px”][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text][1]Etude lpsos en ligne r\u00e9alis\u00e9e en Mars 2017 [16-75 ans] en France
\n[2]Etude lpsos en ligne r\u00e9alis\u00e9e en Juillet 2014 [16-75 ans] en France
\n[3]Etude en ligne r\u00e9alis\u00e9e par Nielsen en Octobre 2014 [15-65 ans] en France
\n[4]Etude t\u00e9l\u00e9phonique r\u00e9alis\u00e9e par Junior ESSEC en Mars 2017 aupr\u00e8s de professionnels de la grande distribution.
\n[5]Toutes cat\u00e9gories de produits confondus parmi les logos du m\u00eame type dans un usage contextuel.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row el_id=”benefit-icon”][vc_column width=”1\/3″][vc_column_text] CONFIANCE 30 ans de partenariat avec des leaders comme P&G, Johnson & Johnson, GSK, Kimberly Clark…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLE LOGO - Morocco - POYMENA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poymena.com\/morocco\/poy-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE LOGO - Morocco - POYMENA\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row el_id=”benefit-icon”][vc_column width=”1\/3″][vc_column_text] CONFIANCE 30 ans de partenariat avec des leaders comme P&G, Johnson & Johnson, GSK, Kimberly Clark...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.poymena.com\/morocco\/poy-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"Morocco - 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