{"id":978,"date":"2024-10-09T17:35:45","date_gmt":"2024-10-09T15:35:45","guid":{"rendered":"https:\/\/www.poymena.com\/morocco\/?p=978"},"modified":"2024-10-09T17:35:45","modified_gmt":"2024-10-09T15:35:45","slug":"mia","status":"publish","type":"post","link":"https:\/\/www.poymena.com\/morocco\/mia\/","title":{"rendered":"Mia"},"content":{"rendered":"<p>Lanc\u00e9e par Novatis Group en juin 2017,\u00a0<strong>Mia est la premi\u00e8re marque de serviettes hygi\u00e9niques 100% marocaine.<\/strong><\/p>\n<p>Agissant dans un march\u00e9 o\u00f9 30% seulement des femmes utilisent des serviettes hygi\u00e9niques, Mia porte l\u2019ambition de la d\u00e9mocratisation de l\u2019acc\u00e8s \u00e0 une hygi\u00e8ne f\u00e9minine intime.<\/p>\n<p>La marque est construite autour du concept \u00ab Ser L\u2019Bahiate \u00bb (Le Secret des Radieuses), dont le secret est bien gard\u00e9, pour un meilleur confort et une pl\u00e9nitude compl\u00e8te de tous les jours.<\/p>\n<p><strong>Le groupe Novatis a fait du lancement de Mia bien plus\u00a0<\/strong>qu\u2019un<strong>\u00a0acte commercial, mais une v\u00e9ritable contribution \u00e0\u00a0<\/strong>l\u2019effort<strong>\u00a0p\u00e9dagogique sur cette question.<\/strong><\/p>\n<p>Trois ans apr\u00e8s son lancement, Mia est aujourd\u2019hui n\u00b01 sur le segment des serviettes \u00ab Cotton Feel \u00bb, avec une gamme compl\u00e8te de serviettes hygi\u00e9niques douces, confortables et adapt\u00e9es.<\/p>\n<p><strong>Dot\u00e9e de la technologie Protec,<\/strong>\u00a0Mia est la serviette la plus absorbante du march\u00e9 combin\u00e9 \u00e0 la douceur du coton au toucher.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9e par Novatis Group en juin 2017,\u00a0Mia est la premi\u00e8re marque de serviettes hygi\u00e9niques 100% marocaine. Agissant dans un march\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[14],"class_list":["post-978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winners-2024","tag-mia-maroc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mia - Morocco - POYMENA<\/title>\n<meta name=\"description\" content=\"Lanc\u00e9e par Novatis Group en juin 2017,\u00a0Mia est la premi\u00e8re marque de serviettes hygi\u00e9niques 100% marocaine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poymena.com\/morocco\/mia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mia - 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