Blog
Innovation Amid Continued Disruption
2022-06-14
Against the backdrop of this new challenging framework, product innovation has...
Conscious Consumers Are Definitely Choosers!
2022-02-22
Trends To Keep An Eye On In 2022 Not so long ago, before...
Meet the Post-Covid Middle East Consumer
2021-10-11
During the pandemic, consumers had to pivot and adopt new habits. Retailers...
New Opportunities For The CPG Industry In the Post-Covid Era
2021-08-03
The pandemic has created both challenges and opportunities in the fast-moving consumer...
How can FMCG businesses in the GCC ensure that they remain relevant?
2021-07-30
Innovation remains the main key that enables a company to be a...
Private Labels: The Fight to Win the CPG Industry
2021-04-22
In today's fast-moving, digitally-led world, the competition for your consumer's attention is...
“How to Win” Model for the Consumer Goods Industry
2021-03-17
A recent report by McKinsey & Company highlighted twelve trends that disrupted...
3 Tips On How To Distinguish Your Product To Drive Loyalty
2021-02-01
Digital disruption and new generational influences show that the nature of loyalty...
How To Win With The Value Shopper In An Economic Downturn?
2020-11-30
Covid 19 has already disrupted shopping behavior, shoppers around the world have...
5 Strategies to Adapt to Today’s New Reality
2020-10-29
Businesses simply cannot operate as they used to. What made an organization...