Survey Methodology - Gulf - POYMENA
DMCC Business Center , Dubai, UAE
+971 (50) 8850581
+971 4 3686648

Survey Methodology

WHO?

Nielsen is a global leader in market research, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 110 countries. Nielsen has developed a notable reputation for providing customized survey research solutions to a wide range of industries throughout its global network.

How it Works

Public Nomination

The public is entitled to nominate products in the market which they perceive as innovative and worthy of recognition. Click on this link to nominate your product

Consumer Survey

The shortlisted products enter the consumer survey phase conducted by Nielsen on a panel of 3,600 consumers in the GCC.

The respondents will answer questions in regards to the three criteria of the Product Total Score (PTS):

Innovation

Innovation

Innovation

ATTRACTIVENESS

ATTRACTIVENESS

Attractiveness

PURCHASE INTENT

PURCHASE INTENT

Purchase Intent

The product with the highest Product Total Score (PTS) will be selected as the POY winner within its category.