Colgate Total Active Protection is a unique toothpaste product with over 150 patents granted that fights bacteria, the root cause of many oral health problems. Supported by over 100 clinical studies and recognized as the most researched brand in its category, it boasts clinically proven 12-hour antibacterial protection. This patented formula effectively prevents oral care issues before they start, targeting 8 key concerns: gum problems, enamel erosion, plaque, tartar, stains, bad breath, sensitivity and cavities.