A cool brand with products specially designed for the young guy’s lifestyle. AXE gives guys the edge in paling the Mating Game and makes guys smell, look and feel great, making them feel confident and ultimately more attractive to girls. Every year, a new AXE deodorant fragrance is launched, combining seductive scents with the latest technology from the irresistible chocolate inspired Dark Temptation fragrance to the stimulating Axe Rise range.