Nielsen is a global leader in market research, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 110 countries. Nielsen has developed a notable reputation for providing customized survey research solutions to a wide range of industries throughout its global network.
How it Works
Any Lebanese citizen is entitled to nominate products in the market he or she perceive as innovative and worthy of recognition. Click on this link to nominate your product
The shortlisted products enter the consumer survey phase, conducted by Nielsen on a representative panel of Lebanese consumers.
The respondents will answer questions in regards to the three criteria of the Product Total Score (PTS):
The product with the highest Product Total Score (PTS) will be selected as the POY winner within its category.