Trusted EXPERTISE
30 years of operation working with leaders like P&G, Unilever, Johnson & Johnson, GSK, Kimberly Clark and more.
Global Reach
40 countries operating under the same goal: to guide consumers to the most innovative products on the market.
Independent Process
Autonomous Survey conducted by global research leader Nielsen in product innovation.
Your Return on Investment!
Astonishing sales increase based on a proven survey that 85% of consumers are ready to pay more for a product carrying the Product of The Year logo.
Early Induced Consumer Trial.
Increased market penetration.
Differentiation from competition in communication.
Extensive exposure in local market via the Product of the Year national marketing campaign.
Access to a professional market study providing valuable insights on product perception and consumer behavior per category.
Access to interesting volume deals and discounts with POY’s media partners.
Right to use the Product of the Year logo on all marketing and communication material for 12 months.
Based on an omnibus survey conducted by IPSOS on a sample of 2,400 Lebanese consumers.