Studies have shown that iron deficiency is the first nutritional problem in Lebanon. Although iron intake is adequate, the problem is in the absorption of iron because the typical nutritional habit used for toddlers is limiting iron absorption. Bledi Up from Bledina, the growing up milk for babies between 1 and 3, with its revolutionary formula “Vitafer”, combines Vitamin C and Iron increasing iron absorption by 46%, leading to the proper intellectual and physical development of the child.