THE FOUR-STEP PROCESS
| Product Submission > | Product Selection > | Study > | Awards |
|---|---|---|---|
| Open to all FMCG & Mass market products | Jury of industry professionals to select “finalists” | Largest FMCG consumer research in the world | The winners are awarded the right to use the Voted Product of the Year logo on their product |
| Must already be in the market, launched max. 18 months before submission |
“Finalist Fee” to be paid in case of selection (for market study to come) * | Online questionnaires (innovation, attractiveness, product satisfaction) | “Winner Fee” to be paid by the winners in each category ** |
| Must be innovative (design, function, packaging, …) |
Definition of the product categories | Conducted by leaders in business intelligence (Nielsen, TNS, GFK) | The Awards Ceremony |
| Product with the best score wins the category | Use of the POY logo: – in product media campaign – on pack – in store |
* Finalist fees vary according to countries
** Winner fees vary according to countries