Launched in early 2011, Persil Gel, one of Henkel’s innovations is a new generation of laundry experience. The product follows the tremendous consumer demand and was ranked number one liquid detergent across the middle east. The new Persil Gel liquid detergent offers a wide array of characteristics – it cleans effectively, dissolves better without leaving any residue on the clothes, has a longer lasting fragrance compared to powder detergents, and does not damage or harm the fabric. Persil gel has widened its range to perfectly fit the consumer’s needs: Persil Gel, Persil Gel lavender, Persil sensitive and Persil black. Persil Gel, a new Era of laundry!